Big Results for Your BusinessExpert and Affordable Digital and Traditional Marketing Services

Ruby Moon’s marketing services provide big results at affordable prices, making us the perfect fit for businesses of all types who need a larger presence in order to grow in today’s marketplace.

We create, implement and manage digital and traditional marketing strategies for businesses of all sizes from web design and search engine optimization to television, radio and print media just to name a few. Be it Digital or Traditional Marketing, Ruby Moon provides the expertise needed to execute professionally and effectively. We work with you step by step to develop and implement a marketing strategy that you will understand as well as see the performance metrics of so that you clearly realize your return on investment.

We will position your business online and through multiple media tactics in order to drive your target market in to your conversion channels. We handle all aspects of your digital presence online to capture higher search rankings with sound state of the art SEO and PPC campaigns. We manage your Social Media as well as your online Reputation. Through our vast networking with traditional media placement, we are able to effectively and efficiently produce television, radio, billboard, print and any other type of traditional marketing campaigns in order to professionally present your brand to your target audience.

Ruby Moon has built its reputation over the past 15 years in numerous market places including Healthcare, Legal, Engineering, Manufacturing and Storefront applications. We maintain a best in class reputation along with an in-depth knowledge of the business operations we partner with. Our services leverage your marketing investment so that you can run with the big dogs at a less expensive price point of a big dog budget.

Build Your Brand

Ruby Moon will help you zero in on your business’ unique value proposition – what sets you apart and makes you better than your competition – so you’ll stand out in the crowd. Then we’ll work with you to develop a consistent marketing message to reinforce your brand – both online and off.

Build Your Website

We’ll design a state-of- the-art website to wow your visitors. Your website is increasingly becoming the place where most potential customers form their first impression about your business. Your site will be designed to not only capture the attention of search engines, but also capture the attention of visitors, to help convert them into customers.

Position Your Brand

We will position your business online and through multiple media tactics in order to drive your target market in to your conversion channels. We handle all aspects of your digital presence online to capture higher search rankings with sound state of the art SEO and PPC campaigns. We manage your Social Media as well as your online Reputation. Through our vast networking with traditional media placement, we are able to effectively and efficiently produce television, radio, billboard, print and any other type of traditional marketing campaigns in order to professionally present your brand to your target audience.

Build Your Reputation

Ruby Moon can help you turn customers into reviewers – crucial for boosting your search ranking and converting visitors into buyers. Our SERM services include review monitoring, so you can easily measure results, and our review platform allows you to respond to bad reviews before they ever show up online, giving you a chance to address customer service complaints and head off bad reviews at the pass.

Digital Marketing ServicesRuby Moon provides a holistic set of Marketing Services targeted at increasing your businesses bottom line performance. Whether you chose just one of our breadth of services or numerous of our service offerings our priority remains the same, insuring your business competes and wins the internet.

Website Development

Your website represents your online image to the public. To be effective it has to make an incredible impression on its visitors in a very short period of time. Ruby Moon will transform your presence by designing a professional, mobile-optimized website for your business, at an affordable rate.

“Website

A quality website is clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you. Information such as hours of operation, location, and contact info should be extremely easy to find. If you have social media profiles, buttons linked to these profiles should be present. People want a quick solution to their problem or a quick answer to their question. Make it easy for them. They also want to look at something that is visually appealing. Ruby Moon will give both you and your prospective clients just that, a quality website.

Local Directory Management

The purpose of creating local listings is to make your business visible on the Internet. Each new listing you create increases your chances of being found by customers. At the same time, many of the local business indexes share data with each other. Thus, the more places you are listed and the more visible you are, the more these indexes trust the accuracy of your business data—increasing your chances of ranking well in local searches.

“Local Directory Management

When someone searches online for a local business, search engines and many mobile apps rely on your business having accurate and consistent addresses, phone numbers and location data from these data sources to provide proper search results. If your listing data is incorrect or inconsistent between all these data sources, your listing might not show up in the search results.

Establish a correct, consistent listing with the Ruby Moon Directory Process then, we distribute your listing data to all the major web aggregators.

To manage your own listings on all of these websites, directories, and data aggregators takes hours of work and can cost hundreds of dollars a year per location.

With Ruby Moon and our Directory Management Process, all of this is taken care of for you while you focus on running your business.

Reputation Management (SERM)

Word-of-mouth has always been the most powerful and effective marketing tool, and it’s just as true online as it is in the real world. 62% of online consumers are more likely to buy if they read a positive review of your business. Ruby Moon’s review platform and review monitoring services will help you increase your positive online reviews.

Reputation Management

What are people saying about your business on the Internet? Make no mistake, your online reviews from your customers are the most important marketing tool you have. But, there are so many online review sites out there that it is overwhelming as a business owner to manage all of it. That’s where Ruby Moon steps in to help.

Our Reputation Management System starts by consolidating all of the major online review site ratings and comments in to one easy to use monitoring dashboard. No need to worry about going to each site individually and trying to manage it each day.

Local Search Optimization

Local SEO is focused on providing results that are relevant to a searcher based on their current location. Given the rise of smartphone usage and better connectivity while people are out and about, you need to insure that they find your business up front on their mobile device.

“Local Search Optimization

Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly  the time they’re looking for your type of business.

Local SEO uses search engines like Google and business directories like Yelp, Superpages,  Millions of local customers use these services every day to find the best local businesses in their area (click to see Comparison of Online Local Directory Audience Figures).

Local SEO removes the guesswork from local marketing. It’s not like sending leaflets through the mail or putting an ad in a local paper which may or may not be seen by someone interested in your service.

Local SEO reaches local customers when they’re looking for a specific service near them. In other words, they need your service and they’re ready to buy it.

And those new customers aren’t just online customers, they’re ‘real customers’. Local online marketing promotes your business (your name, your services, address, phone number…) not just your website. So your new customers will call you or walk through your front door not simply visit your website.

10 reasons why local SEO will help attract new customers to your business

1. Local customers are searching the internet to find local businesses

More than 70%  of local customers use online search engines and directories as their main way to find local business; fewer and fewer people use old paper directories as their preferred source of local information.

2. The number of online searches for local businesses is up 80%

In 2015, the number of ‘local searches’ (i.e. a search that included a location in it) grew by 80%. This was more than double the growth in general search volumes meaning that more & more people are looking for local information & businesses via search engines like Google.

3. Local search marketing is highly targeted & timely

Using local search engines & online directories promotes your business to local customers at exactly the point that they’re looking for your business. There’s no better time to connect with a potential customer then when they really need you.

4. Highest conversion levels of all local advertising channels

Local directory marketing has higher conversion rates than other, traditional advertising options – up to 50% conversion on some directories. That means that you could convert 1 in 2 leads into an actual customer depending on the type of business you run.

5. Mobile internet usage growth

More and more local customers use mobile phones and mobile ‘apps’ to find best local business while they’re out and about. Local SEO covers both PC & mobile internet access meaning you never miss out on a potential customer.

6. Great return on investment

Unlike other advertising (e.g. local papers, leaflets etc…) with local SEO there is little wasted exposure. You reach potential customers when they need you not when they don’t. This makes local SEO both efficient and cost-effective.

7. Only 10% of businesses have claimed their Google Places local listings

Most local businesses haven’t got to grips with online marketing yet. That leaves the door open for you to get a head start before your competitors wise-up and it gets more competitive. Strike while the iron’s hot.

8. Many of the best local SEO opportunities are free (for now!)

It’s free to claim your listing in Google maps (called Google Places) and to list your business in hundreds of online business directories. That’s free promotion for your business, but it may not be free forever.

9. Local newspaper readership is in massive decline, down 60-80%

Fewer & fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Because local people are turning to the internet for their local news as well as to find the best local businesses & local deals.

10. More than 70% of local consumers trust online business reviews

Word of mouth is a major factor in the success of local businesses. Get your trusted customers to review your business online and attract hundreds of new customers.

And if you need an 11th reason to grow your business through local online marketing then here’s an ethical reason for choosing local SEO – it’s Green & Eco-friendly

These trends are strong now and they’re only going to get stronger and more significant in the future. Now is the time for you to take advantage of local search engine optimisation and boost your business before your competitors boost theirs.

Search Engine Optimization (SEO)

SEO determines whether your business’ website will be seen by your target customers or not, and Google’s algorithms change every day. Ruby Moon monitors algorithm changes on a daily basis so your business doesn’t get left behind by the latest Google update.

“Search

Search Engine Optimization (SEO) describes the tactical and strategic efforts to maximize a website’s placement in search engine results. SEO depends on (among other factors): on-page HTML structure, website architecture, page content and keyword usage, inbound links, and a domain’s collective content.

SEO is consistently a major driver of growth and customer acquisition for ecommerce stores. One survey found SEO to account for approximately 30% of ecommerce site traffic, underlying the massive opportunity for online stores to acquire unpaid traffic.

An often time misunderstood practice, effective SEO involves much more than simply including the right keywords on a page. SEO touches on every part of a website, making a basic understanding of SEO best practices important for everyone who works on the user-facing portion of an online business. In addition the algorithms used by the major search engines are constantly changing and evolving. One day a site can be ranking well and the next day it’s gone off to the 4th page.

Search Engines and Ranking

To understand why SEO best practices are the way they are, it’s important to understand the search engines they’re trying to please. Search engines deploy bots (commonly referred to as “spiders”) that crawl websites and index their content.

Website architecture is a critical component of SEO because it lays the path for search engines to crawl a site’s various pages. If important sections of your website aren’t easy to find, a spider won’t crawl it and assumes it isn’t important.

When web users type a query into the search bar and hit enter, Google instantaneously scans its index and returns what it deems to be the most relevant results. Rankings are determined by search algorithms that take many factors into consideration. Google uses over 200 signals to determine its rankings, and a simple way to categorize these signals is on-page and off-page.

On-Page SEO

On-page SEO comprises most work that’s done to optimize for search engines. Important elements include:

Keywords:  Every page has an objective, and using a primary keyword conveys a page’s purpose to search engines. For example, a product page for KitchenAid blenders should include some variation of the keyword “KitchenAid [model] blender” in the important HTML elements that follow.

Title Tags: The title tag appears in the SERP (search engine results page) and browser tab, and is widely considered among the most important SEO ranking factors. Title tags should include the primary keyword and brand name, usually separated by a pipe, colon, or comma.

Header tags: Most web pages are divided into sections, and header tags are used to label these. The

tag should always include the primary keyword, with following header tags including the keyword where appropriate.

Body content: Pages should contain the primary keyword and have at least 300 words of text. Anything less puts them in danger of falling under Google’s “thin content” penalty, mandated by their algorithms.

Internal Linking: Universal navigation bars ensure that the important sections of your website are always accessible to users and search engines, no matter what page they’re on. It’s also recommended to link to relevant sections of a website when they’re mentioned within the body content.

Pay-Per-Click Advertising (PPC)

Boost your site to the front of the pack with Ruby Moon’s pay-per- click advertising services. We zero in on the keywords that best target your ideal customer, diversify your PPC campaign to reach those customers wherever they may be online, and design landing pages to convert clicks into leads and sales.

“Pay-Per-Click

Pay Per Click allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

Every time an ad is clicked, sending a visitor to your website, you have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted  pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business.

Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. To do it right, get in touch with Ruby Moon, we’ll put together a PPC program that works for your business.

Social Media Marketing

Social media platforms like Facebook aren’t just great ways to engage with existing and potential customers – they’re also great for boosting your website’s search ranking. Ruby Moon will keep your Facebook account active with regular postings to encourage customer engagement and improve SEO, so you can focus on your business.

“Social

Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business.Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.

Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach. The goal is usually to create content compelling enough that users will share it with their social networks.

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: by adding social media links to content such as RSS feeds and sharing buttons, or by promoting activity through social media via status updates,  tweets, or blog posts.Social CRM (customer relationship marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to Like your page, which creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback.

From the customer’s perspective, social media makes it easy to tell a company and everyone else about their experiences with that company — whether those experiences are good or bad. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence.Enterprise social networking allows a company to connect individuals who share similar business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.

Marketing Strategy

Ruby Moon will help you define the best overall strategy for your business, to help focus of all your marketing efforts, both online and off. A defined marketing strategy will help keep your business’ marketing efforts on track, provide you with a way to monitor results, and ensure that you get the best results for your money.

Marketing Strategy

In basic terms, a marketing strategy analyzes all aspects of your sales activity and combines it in a way so that all departments know what it going on. Hence, a marketing strategy is the process that allows the organization to focus on available resources and utilize them in the best possible manner to boost sales and gain leverage over competitors.

No marketing strategy can begin without first determining the business goals. These are the long-term objectives of the organization, i.e. where it wants to see itself in, let’s say, the next five years. Of course, there will be business goals for each marketing plan as well.

Another aspect of the marketing strategy is the marketing mix, which can be broken into Product, Pricing, Place, and Promotion.

Putting all of this information together, you should with creating your marketing plan, laying out specifically how plan to achieve the short-term marketing goals (boosting sales, reaching to existing customers etc.) and long-term business objectives (ousting competitors, expansion etc.)

Why Create a Marketing Strategy?

To begin with, marketing strategy helps to create harmony among the organizations.  Organizational efficiency improves as everyone is one the same page. So the product development team goes hand in hand with the advertising department to come with the most relevant marketing message.  Here are three additional benefits of developing marketing strategies:

1. Your Business Becomes More Efficient and Focused

Once your marketing strategy is in place, you know all the necessary details, such as who your target customers are and what price range can you offer. This will help you determine the most effective means of distribution. For instance, if you are catering to a younger demographic, you will have to provide purchase options for mobiles and tablets using services like PayPal and credit cards.  Indeed, providing your customers easy methods of shopping is a great way to boost sales and improve customer loyalty.

2. Establish Brand Image

No business in the world can survive in the long without a solid brand image, and this is yet another aspect where a marketing strategy helps you out. A lot of advertising dollars are wasted when you buy media and place adverts on platforms that do not go in line with your brand image. As you develop a brand image, you will know better than placing ads on every website and radio slot that you can get your hands on.

3. Creating Products and Services That Sell

Marketing is not only about promoting your existing line of products. Marketing is getting to the heart of your clientele and understanding their needs.  And if you think that your existing products are not doing justice to the customer demand, then you have to redesign your offerings. This is the best way to serve your clientele and solidify your status in the market. And with changing technology and economy, you will have to reinvent yourself to stay relevant, and this is where marketing strategies play a major role.

The bottom-line is that a marketing strategy is necessary if you are to sell the right products and services at the right price to the right people with the right promotion and distribution methods.  This also includes market research and analysis of data using tools like PEST (Political, Economic, Social and Technological analysis) and SWOT (strengths, weaknesses, opportunities and threats) analysis.

Marketing Strategies

These are all the essentials that go in a successful marketing strategy. To begin with, you need to be crystal clear on your business objectives, and these should be communicated to all relevant employees and departments. A good marketing strategy is not one where you invest heavily in technology and multimedia (though these are essential components of marketing). Rather, marketing is all about reaching goals.

If the objective is to persuade the client to give you his email address and he doesn’t, then the marketing has failed¸ no matter how expensive or creative it is. This is not to say that marketing isn’t creative and innovative, but what’s the point of being creative if you fail to stick to your goals?

Your goal can be to create a buzz about your product or service (simply letting people know that you are also there in the market), to use this buzz to create sales, or to prompt customers to become evangelists. Of course, no one is stopping your from targeting all three of these goals at once, the best way to tackle marketing is to pursue one, or at most two, marketing goals at a time.

Another thing that you need to remember that marketing has drastically changed in the digital age. Creating advertising campaigns is not enough. Nowadays, your promotion will most likely garner a Google search for your business. Unless you can leverage analytics, SEO, mobile optimization, podcasts, video content, multi-device support, and other related digital apparatus, you will find it hard to stay ahead of competition.

Continuous Improvement Programs

Continuous improvement is based on the idea that even though your business may be doing fine, you never rest on your laurels. Companies and individual employees need to be continually thinking about ways to improve, how to deliver better products and services, targeted to customer needs, and filling those needs quickly, more conveniently and in a manner that benefits your business reputation and bottom line performance. Ruby Moon is a Six Sigma organization specializing in service and process improvements.
Continuos Improvement
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